Online Press Release Distribution – leveraging anchor text links for greater seo impact. Using press releases as being a promotional tool has changed dramatically over the last many years. More than ever, savvy marketers are leveraging online syndication services to distribute their press releases over the net. This strategy paves the way for driving ultra-targeted visitors to your site from search engines like google. The problem is that most people aren’t getting the full SEO value from their Google News Index Site. We’re going to solve that today.
How Come Links Important Within SEO Press Releases?
The major search engines – notably, Google, Yahoo, and Bing – have a single overriding goal: to deliver query results that best meet their users’ needs. To accomplish that, they utilize complex algorithms. You can find a large number of factors contained in these algorithms to aid the search engines find out who “deserves” to become indexed in the top positions for any given query. One of the most key elements is links.
In terms of optimizing your PRs for the search engines, links are the key. They are what drive the engine in the ranking algorithms. The science of linking is complex, however the methods used can be boiled down into two categories: links inside your press releases and inbound links generated from syndicating your releases.
Links For Generating Direct Traffic
Surprisingly, plenty of Quick Press Release Publish are written and distributed online without links included within your body. That’s an issue; those that read your news release are unlikely to proactively search for your company, even when they find your release engaging. A link gives readers an easy way to see your site. It generates direct traffic from your press release.
But, even which is not enough.
Whenever you write a press release for online distribution, you have a unique chance to sprinkle links throughout its body. Links draw readers’ attention. If even the slightest spark of interest exists, clicking the hyperlink becomes practically irresistible. That too, generates direct visitors to your web site.
So we can take this even further.
The driving force behind a link’s power, both in its psychological influence on your reader along with its effect within the context of SEO, will be the anchor text. The phrase which are linked attract attention. For instance, a web link using the anchor text, “water repellant golf balls” is much more engaging than “just click here.” Golfers who read your news release are more inclined to click to your website.
Leveraging Anchor-text Links For Improving Your Internet Search Engine Positioning
Generating direct traffic out of your press releases is important. But, your links also play a key role in pushing your internet site to the top positions in the major search engines. That exposure can drive a flood of targeted traffic to your site.
As mentioned previously, Google, Yahoo, and Bing count on algorithms to discover the likelihood your website will satisfy the needs of their users. Search engines like google use a rating of thematic relevancy and authority in your site in general as well concerning every individual page. To do that, they look at the links pointing to your site (and pages, respectively). This is when your press releases deliver an additional advantage.
Whenever your news release is syndicated across multiple sites, all of those sites link back in your own (assuming you’ve included links in your release!). That builds your inbound link profile. From Google’s perspective, those links imply “votes” regarding the need for your website for the theme of your own anchor text.
Using our previous example, suppose multiple sites syndicate your news release about “water repellant golf balls.” The release features a link – or three – to your site using that specific key phrases. Within this case, Google begins to identify the theme of the site. They start to comprehend the page that the links are pointing is relevant when people hunt for “water repellant golf balls.” The key is your anchor-text.
When it comes to the authority of your site (and also by extension, its value for any given theme), the major search engines consider several criteria. The number of domains linking for your site is one of them. All yehueu being equal, 100 links from a single domain implies less authority than is the case were those links provided by 100 different domains. This is why wide distribution of your own press releases is important.
We’ve only scraped the top of search engine optimization inside the context of White Label Press Release. There’s much more to explain, which we’ll approach soon. In the meantime, begin to use the suggestions above to construct targeted traffic to your web site, and improve your rankings in the search engines.